The Reality of Networking on TikTok

The importance of networking on social media, especially on TikTok, is something a lot of people overlook. While TikTok is known for creating content, it’s also a powerful way for people to connect and network with others all over the world. It gives creators and businesses the opportunity to grow within their communities and support one another.

Some people call it “using clout” or “social climbing,” but at the end of the day, it’s really just networking and building a business. Shouting out other creators, collaborating, and referring people on your platform can help everyone grow. If people genuinely like your content and who you are, that’s a huge bonus.

We’re all hustling to survive and build something for ourselves. The important thing is to do it without screwing people over. Unfortunately, I’ve learned there are definitely people on these apps who will do that. But I’ve also learned that behavior usually ends up being self-sabotage in the long run. How you treat people matters, and genuine connections will always outlast fake ones. Really, the best thing you can do on social media is just be yourself. People will follow you because they genuinely like you for who you are, minus all the noise and drama online.

I recently outed myself for being a mole for a big TikTok influencer. And honestly, they paid me. Rich Lux laughed about it and said, “Get it, girl.” He probably would’ve done the same thing. At the end of the day, should people really be taking social media that seriously? Probably not. But a lot of people do, which is why you have to use your own discernment when it comes to who you interact with online.

I’m definitely learning that after getting completely screwed over last year. Eventually, I’ll tell that story too.

What I’ve learned is that social media can be great for networking, growing a business, and connecting with people, but it can also show you who people really are. The most important thing is staying authentic, protecting your peace, and not losing yourself trying to fit into online drama or fake relationships.

If you’re worried about what someone might say about you, then maybe don’t do it. And honestly, who cares what people say behind your back? It’s behind you for a reason.

Like Mel Robbins says with the “Let Them” theory — let them. Let them talk. Let them show you who they are and what they’d rather spend their time doing.

At the end of the day, social media is basically used for networking and connecting with people. You shouldn’t feel pressured to share every aspect of your life online. It’s okay to keep parts of your life private while still building connections, growing your platform, and being yourself.